Client Referral
Mike Jones
National Sales Manager
Fennell Promotions, Inc.
6640 Powers Ferry Road
Atlanta, GA 30339
Dear Mike:
I wanted to let you know how truly pleased we are at
Cotton Club Beverages with out "Flavor Zone" vacation
promotion. The response we've received thus far has
exceeded our wildest expectations.
With over 30 years experience in the soft drink industry,
I have personally been involved with a wide array of
promotions. I put Fennell Promotions' $100.00 Gift
Certificate at the top of the list! It has proven to be
a true value-added incentive. By offering high quality
resorts in such an affordable format, Fennell Promotions
enabled the Cotton Club to run a campaign that consumers
could not resist.
In addition to the tremendous increase in sales we have
seen at the Cotton Club, our retail grocery outlets have
benefited as well. Because the program is so cost-effective,
we were able to sponsor the campaign for grocers and
still hold the line on our price. In exchange, the
retailers provided display space for our products.
By setting goals that were easily attained by the
consumer, we were able to create a buying pattern
across our entire line of products. This led to a
tremendous increase in floor traffic and overall sales
for the grocery outlets. Fennell Promotions' program
proved to be a true "win-win" situation for all
parties involved.
I will be contacting you shortly to exercise our
re-order option for a follow-up campaign.
Very truly yours,
Richard W. McGee
Vice President Sales/Marketing
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Fennell Promotions Inc.